1. Start With Why

Why our clients operate is far more important than what or how. Always dig deep to determine the true motivation that drives our clients’ businesses. This will allow us to develop more meaningful connections with their audience.

2. Every Effort With Purpose

Whether for a client or internal project, every single effort we make must endeavour to be strategic and in-line with the overall business goals in sharp focus.

3. Open Minds Are Developing Minds

Take every opportunity to listen to, and fully understand the ideas of others. When we are able to understand each other we become more capable of leveraging each other’s strengths.

4. Recognize The “Low-Hanging Fruit”

The first idea that comes to mind can be one of two things:

1. basic and not worth pursuing
2. a brilliant epiphany

Identify the difference in every situation and push on toward
the best possible solution within any given parameters.

5. Be Selfishly Honest

Dishonesty is a heavy burden. As we all endeavour to be good people, our pursuit of which should leave no reason to hide information or to be dishonest. To do so creates a burden that we then have to manage, navigate, and live with. Find the better way with ease by becoming comfortable with complete honesty at all times.

6. All Ships Rise With The Tide

First and foremost, we are a part of something bigger than ourselves. Help other local businesses and organizations wherever possible and value community
over competition.

7. Together, We Are A Constellation

We are unique individuals who, when brought together, are greater than the sum of our parts. Always be in pursuit of learning from our clients and one another.