We have been getting numerous inquiries from our clients about what to do during the COVID-19 pandemic. We are going to do our best to lead by example and provide as much helpful information and guidance as possible.
Misinformation is rampant and is a significant danger. Providing yourself and others with resources for accurate and up-to-date information is critical. During this time we are finding there to be a lot of misinformation being spread across social media, and in some cases, major news outlets. It is best to get information directly from key authorities. Here are links to sites which we have found to provide the most accurate and up-to-date regional information available: In Canada: Public Health Agency of Canada In the USA: Centers for Disease Control and Prevention Globally: World Health Organization
In most cases, it is in poor taste to advertise in times of crisis. During any time of community distress it is incumbent upon us as advertisers to determine whether or not it is appropriate to take up the valuable bandwidth of our audiences. Further to that, it isn’t ideal to have your organization and brand routinely associated with a constant stream of negativity.
When you should continue to advertise:
When your product or service is something that offers relief or a solution to the challenges people are facing right now.
That’s it! Support and relief can come in many forms so ask yourself what value you would be bringing to your audience and whether or not it would truly be helpful given the priorities people are challenged with right now.
If it doesn’t make sense for you to actively promote your brand right now, then take this time to take care of things that have been lower on your priority list. Take advantage of the time you have to:
Can you get caught up on those items that have sat on your “to-do” list for months
Are you able to take this time to work on your business plan and marketing & communications strategy – when the market bounces back, are you going to be prepared to bounce back with it?
Are there improvements and efficiencies that you can refine with your business model?
There are a wide variety of digital tools available to assist you in keeping your business communications open. Here are links to a few tools that we have used that you may find beneficial to your business communications right now: – Google Hangouts – Zoom Meeting – Webex – Skype – Facetime (iOS) – Slack – Email – Phone Calls & Conference Calls We highly recommend modifying business operations to offer remote services where possible. Offering support in new creative ways will show your audience and employees that you care about their safety and will also open up new ways to continue providing support to those in need.
Check in every so often to remind yourself that we are all in this together and that this is only temporary. Our governments, healthcare institutions, and financial/economic facilities are intensely motivated to find solutions to help. Reach out to your institutional partners to see what they may be able to do to help you through this challenging time. There are contingency plans being developed and put into place at all levels and it is important that you stay well informed of any and all options available to help your business navigate this challenge.
As for the Jet Propelled team, we will continue to operate in studio and remotely where appropriate, but are suspending all in-person client meetings, on-site support work, and will be making additional modifications to our operations that are in line with the information provided on a day-to-day basis until further notice.
Thank you for your continued patience as we work through this challenge together. Please don’t hesitate to reach out to us if there is any way we can be of additional service to you and your business during this time.
We have seen a tremendous amount of community support and thoughtful engagement over the past few weeks and as a result are genuinely optimistic about seeing a timely resolve in the coming months.
We look forward to seeing you all in good health and as always, please don’t hesitate to reach out if there is anything we can do to help.
Brad Dean President & Creative Lead Jet Propelled, Inc.