Little Gems from Us and from the Interwebs

Video content is often the easiest way to digest information. Here is an archive of helpful videos from the world of marketing.

Frequently Asked Questions

Why is front-end strategy important?

You wouldn’t plan a trip without understanding where you want to go, right? We take it one step further to understand why you need to take that trip in the first place. When we understand why you’re invested in the success of your business in the first place, we can then determine who your ideal clients are, outline the tools that are best to communicate with them, and then execute those tools and launch your strategy.

People don’t buy what you do, they buy why you are doing it in the first place. We help to uncover this deeper meaning behind your business and communicate that to your ideal clients on an emotional level to drive engagement.

What is the on-boarding process like?

It’s as easy as 1, 2, 3!

  1. We meet with you to gain a clear understanding of your business goals.
  2. We prepare an outline of support items we suggest are most ideal for your business at this stage.
  3. Upon approval of that outline, we get to work.

That’s it! 🙂

Is any of our project work being outsourced overseas?

We are proud to say that we perform the majority of our work internally and only work with local talent for any work we need to contract out.

Do you do any work to support the community?

Absolutely. We work to support many local organizations and have our own “5 Days for the Good” initiative. We also work with all of our clients to promote their own existing initiatives and help to develop new ways to give back.

What does “full-service” mean?

Simply put, we position our agency to work with you as if we are a part of your team. We support any and all marketing and communications initiatives from concept to launch and beyond. Our wide breadth of disciplines, extensive local network, and solutions-focused approach mean that we are here to guide you through every step of the process so that you can make the most informed decisions for your business.

Jet Fuel Blog

July 4, 2019

The Propelling Story Thus Far

Vulnerability So, vulnerability tends to be a characteristic I admire in people, businesses, and brands. It exposes real and honest caverns in those hidden spaces we would otherwise like to…
June 27, 2019

There’s No Place Like…Anywhere But Home.

I am a native Hamiltonian (from Hamilton, Ontario  Canada) and I grew up with a great hatred for this city. This has since changed a great deal, but how do…
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