Dentistry; Just More Fashionable...
When we were first introduced to Toronto’s foremost and sought-after Periodontal expert we were impressed by their professionalism, positivity, and passion. We were hooked. Once we started working together we started to notice their savvy and fashionable nature come forward and we became thrilled at the idea of building their brand.
We have now been working with the Lenga Perio team for nearly 2 years and they have become and extension of our Jet Propelled family. We have worked on many interesting and unique projects together and get excited every time they connect with us to discuss something new.
Below you will find a small cross-section of the work we’ve done together over the years.
Strategy & Targeting
Before we can determine what kind of marketing support is needed, we first need to do our research and identify critical details that support the operations and successes of our clients; and with Lenga Perio we did just that. During the initial phase of work we developed key resources that identified their market demographics, detailed target profiles, and an outline of their lines of communication. This provided a sound foundation for all projects that came thereafter.
As with any brand and corporate identity we develop, we work to find something that will become a strong identifier and differentiator in the marketplace. Where possible, we also work to tie-in a secondary, or even tertiary visual meaning. In this case we had the opportunity to bring a subtle smile to the letter “G” in the brandmark. We also found a vibrant colour that gave a callout to their previous branding while ensuring that we provided a colour option that was in line with the industry standard Pantone Matching System for print as well as alternates for digital representation.
Our clients like have many things in common; among their similarities is the fact that they like to challenge the standard. This unique web design & development project had us challenging the standard look and feel of a dental industry site. For this we looked to the fashion industry and applied the look and feel of an online “zine” with flow and user experience in full focus.
Video & Motion Graphics
When we were asked to create a photojournalistic narrative short about a day in the life of the best Periodontist we know, we jumped at the chance. The strategy here was to showcase how our client “walks the talk” that he presents to his patients every day. Living a healthy and balanced lifestyle for overarching health and quality of life.
A world-class Periodontal clinic needs world-class representation. We were tasked with showcasing the refinement and elegance of this central Toronto clinic and their team, bringing a “GQ” vibe to the project.
Standard business items that are not so standard. We applied dynamic print techniques like spot-UV coating to add a raised, textural feel to these business cards. A great way to add significant impact for minimal expense. We also had fun designing a luxury thank you card envelope with custom inner liner. If you can think it, we can design and print it.
For the Lenga Perio crew, we performed a complete social audit of their existing presence and competitive landscape. We then completed a cleanup of their connections and tags, and updated all of their profile graphics. We were also able to integrate a custom newsfeed function into their website that funnelled all of their Facebook posts onto their website.
Lenga Perio is now social-ready and we are working on building out active campaigns for their unique All-On-4 services.
Let's Shoot for the Stars, Together
Whether you’re interested in discussing a new project or would like to find out more about the services we offer and how they might help you, we’d love to talk with you.
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