Power to the People
We were initially introduced to Innosys Power when we moved into our Gage Park area studio back in 2017. We started off by supporting small one-off design projects as needed. Our relationship really started to develop after we had the opportunity to work on a full-page ad design for them. We saw this project as an opportunity to really dig into their brand and the benefit they provide to their customers. As a clean power and surge protection business they were familiar with obligatory photos of lightning strikes and the like. We decided to turn the focus around on to their customers and how they could feel about their products. We came up with the “Ecstatically Uneventful” headline and “You’ve never been so excited for nothing to happen” byline paired with an image of a facility manager with his hands raised in the air in victory. Our connection had been powered up and we have been providing marketing support to Innosys ever since.
Strategy & Targeting
Innosys was an established company on the verge of significant growth and expansion. Add to that the fact that they were in a position to future-proof their business from a branding and marketing standpoint. For this we developed a comprehensive brand strategy guideline that outlined a complete branding hierarchy and strategy for the development and onboarding of future brands under the main corporate umbrella. This document still provides the basis for all branding decisions in an ongoing capacity.
Once we had a branding strategy established we were well on our way toward building out a sound branding guideline. This 28 page file covered everything from an update/refresh of their existing logo, fonts, colours, design elements, brand voice, design templates, and more. This central reference provided the basis of design and strategy for the new website project we took on for them the following year.
Hot off the heels of the development of their brand strategy and guideline, we were asked to design and develop a new website for the company. We took a unique strategic approach to the website and changed from their old format of being product focused to a new industry and application focus. We approach every project from the target audience’s perspective and knew that their prospective customers might not know what a “ServiceTrack TK-ST080-1P120-FL” was but they would be able to identify what industry or application they needed a solution for. So, we built the site to guide the user through a more convenient and easy-to-navigate path to find the solution they need. At the time of the site launch we ended up with 62 pages of comprehensive information that all sync up with each other and provide a seamless user experience.
We were invited to North America’s largest symposium on surge protection at the Scottish Rite in Hamilton, ON to capture the speakers’ presentations as well as some client testimonials from Innosys. We ended up with several hours of footage across different areas of the facility and with 6 different speakers and 4 clients giving testimonials.
Along with their initial strategy, branding, web development, and video content, we also created all of the design and printing for their business stationery, sales materials, signs, and banners. We are happy to be able to support such a wide range of marketing support for our clients as it eases their burden of having to source different agencies for different support needs.
Let's Shoot for the Stars, Together
Whether you’re interested in discussing a new project or would like to find out more about the services we offer and how they might help you, we’d love to talk with you.
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